I am a
Content Producer
After managing the content marketing team at a Human Capital Management SaaS company for 3 years, I began writing for Think with Google, Personal Capital, and other clients, crafting in-depth case studies, blogs, white papers, infographics, ebooks, landing pages, online and print ads, and other marketing content. From smart investment and retirement planning to HR tech and digital transformation, I’ve enjoyed the challenge of telling the stories of my clients in exciting, compelling new ways.
Creative Copywriter
I began my copywriting career at Wunderman Buenos Aires, working on their United Airlines, Coca-Cola, Air Wick, and Reckitt-Benkeiser accounts. During the 3 years I worked there, I developed the creative for online advertisements, email campaigns, and social media for the US market, presenting creative to the marketing departments of our clients, incorporating their feedback, and ensuring a successful final product. Since leaving Wunderman, I’ve spent the last 5 years moonlighting as a freelancer at several local agencies, crafting copy for Volkswagen, Siemens, Dell, Microsoft, and more.
Magazine Founder
After successfully pitching a few articles to Bandcamp Daily and starting a weekly music column for a local publication, I decided to found my own online publication, La La Lista, in June of 2018. We cover music, food, art, cinema, and more in Buenos Aires, publishing a weekly agenda of cultural events happening around the city. I am privileged to manage an ever-growing team of 12+ contributors and collaborators, overseeing our editorial calendar and social media, as well as reviewing and editing all content.
& Musician
I am the front-woman of a 5-piece indie rock band called Fervors. Besides the obvious collaboration and hard work that goes into being a band, I extensively network within the local scene with independent artists, labels, and media, organizing shows and concert series both in venues and inside my house.
Resume
Highlights
Relevant Experience
Freelance Copywriter | Content Producer
Self-Employed
2014 to present
Agencies:
Wunderman, Possible, The 8 Agency, BRND Consulting, United Virtualities, NEAT,
Clients:
Volkswagen, Siemens, Think With Google, Youtube, Zendesk, Select Software Reviews, Dalstrong, Kiss Me Organics, HEDS
La La Lista | Online Magazine
Founder & Editor-in-Chief
June 2018 to present
Avature | HCM Software
Sr. Content Editor
Oct 2016 to Sept 2019
Wunderman | Digital Agency
Sr. Copywriter
Feb 2014 to Oct 2016
Education
M.A Development Management & Public Policy
Georgetown University
Pending Thesis
B.A. Journalism
B.A. International Studies
Miami University
May 2011
Skills & Languages
Wordpress
Google Adwords
English
Spanish
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